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Welcome to Wall Street Greetings

Wall Street Greetings Blog

The Premier Provider of Corporate Greetings

  • Acknowledging Birthdays Will Grow Your Business

    acknowledgebdays3Acknowledging Birthdays Will Grow Your Business—

    Everyone has a birthday.

    While not a profound statement, this can have a profound impact on your business.

    Think about it like we do; while we know birthdays are common everyday occurrences, when that special day arrives each year it is guaranteed importance for the one celebrating. When it’s your birthday, it matters.

    As a child you relished the opportunity to eat pizza, cake and sugary drinks while goofing off with your best pals. As a teenager the anticipation of getting that sought-after gift makes the day so bright. And, then into adulthood, it might be the pleasure of stepping out of routine that makes the day special. Whatever it is, one of the best thrills of the day is the acknowledgement that the day is about you and you are important.

    What a great opportunity to further business relationships and show that you care. Most everyone is in a good mood on their birthday and happy to hear from those that care about them. By sending a greeting card with a handwritten note, you show that you’re among the group of those who care. Everyone enjoys having their life acknowledged and celebrated.

    Shop New & Best-selling birthday cards here


  • An Expert’s Guide to Sending Note Cards

    brandednotecard_blog2An Expert’s Guide to Sending Note Cards— Are you working at your desk with a stale pack of note cards sitting in a drawer untouched? If so, read on to learn how sending branded note cards can build your business. We’ll convince you on why it’s important and offer a few best practice tips to begin sending.

    Increase your credibility Branded stationery demonstrates professionalism and promotes dedication to your work and your clients. With every order we check the quality of the logo imprint making sure you receive a superior product, putting your brand in the best light. Clients and prospects will associate your personal note with a lasting, real relationship build on the highest level of professionalism and care.

    Build Client Relationships When you have personalized stationery on hand, you’re able to send a quick note, such as in times of sympathy, congratulations or appreciation. With 20 cards and 21 envelopes to a pack, we offer plenty of opportunities to reach out at a moment’s notice to build a relationship. Thinking back on significant times in your life, most likely, anyone who took a moment to reach out unexpectedly is remembered. Why pass on an opportunity to be remembered for taking the time to strengthen the relationship with your clients and their families?

    Gain Loyalty There isn’t always a bull market, but taking time to thank clients will ensure their repeat business for years to come. Start new habits of gratitude and thoughtfulness through a branded note card campaign and watch your client loyalty grow.

    Best Practices for sending professional note cards:

    1. Don’t Hesitate. Send thank you notes and messages promptly after meetings when the details are fresh in your mind.

    2. Send them for big and small reasons. Really, send them to all clients and prospects you want to build a relationship. No gesture is too small to thank or savor in writing.

    3. Include a business card. Provide an easy way for recipients to reach you with questions or concerns.

    4. Keep it simple. Personal notes are an easy way to let clients know you’re invested in their success. 


    If you’re convinced, be sure to shop our branded note cards here or contact us for samples.

    Keep in mind, we’re interested in doing good with your purchases. We’ve joined with brands such as US Bank and Google, Inc, in donating to the National Forest Foundation to support restoration projects nation-wide. A portion of every sale from our stationery and note card line contributes to this noteworthy cause.

  • The Year of The Pig Marks Good Fortune

    lunarnewyearblog2The Year of The Pig Marks Good Fortune — February 20 ended the Chinese New Year. The Chinese lunar calendar was created thousands of years ago based on the moon cycles to know when to plant and gather harvests. The Lunar New Year commences the day of the second new moon after the winter solstice, from mid-January to late February. In 2019 the Chinese New Year began on February 5, marking the start of the Year of the Pig.

    In Chinese culture pigs are the symbol of wealth. A pig’s physique, a chubby face and big ears, is a sign of fortune for those who follow zodiac signs. Those born in years of the pig are said to have a beautiful personality and are blessed with good fortune.

    We found the Year of Pig and its symbolic wealth relevant and fun, but also wanted to share the legend of how the Pig earned its place among the 12 zodiac animals.

    The story goes that the Jade Emperor, the ruler of heaven, hosted a race for the animals on his birthday. There would be only 12 winners, and each would earn a spot on the first Chinese zodiac. The race was difficult because the animals had to cross a river with a fast, powerful current.

    The rat climbed on top of the ox to cross the river and then cleverly hopped off just before the finish line to win first place. The other nine animals arrived soon after – tiger, rabbit, dragon, snake, horse, goat, monkey, rooster and dog. However, the pig, the twelfth and final winner, showed up waddling toward the end of the race. An exhausted “oink” escaped as the pig explained he’d grown hungry and sleepy, causing his delay.

    We wish all of you good fortune, good luck, and much fun in this Year of the Pig.

    Sources: Chinese New Year , David Yurman, Lunar New Year

    If you love pigs, or piggy banks, check out our Piggy Bank Birthday card

  • Three Strategies to Building your Business with Greeting Cards


    Three Strategies to Building your Business with Greeting Cards — Greeting Cards are one of the most effective tools for building long-lasting business relationships. Don’t underestimate the positive impact a handwritten note in a greeting card can have on clients and prospects.

    Comprehensive card programs are easy to execute by following these three strategies:

    1. Branded Note Cards: Having a set of branded note cards on-hand is important for those times when you want to send a quick note, such as in times of sympathy, congratulations or appreciation. Customizing with your company logo adds a professional touch. These cards can also be used as appointment reminders, referral requests or as a follow-up to special meetings.

    2. Birthday Card Program: Collecting your clients’ birthdates and having birthday cards on hand to send lets them know you are thinking of them year-round. This is a simple way to make a big impact on your relationship. Take your birthday card program a step further and include sending birthday cards to clients’ family members.

    3. Holiday Cards: Send holiday cards to clients and prospects at the beginning of the holiday season. Your card on display throughout the holidays is a reminder of your special relationship. Taking time to thank clients will ensure their repeat business for years to come.


    Shop Note Cards

    Shop Best-selling Birthday

    Shop Most Popular Holiday 

  • How to Jump Into Social Media


    How to Jump Into Social Media — As a leader in traditional handwritten communication you might be surprised to read that Wall Street Greetings is, if you will, jumping canon-ball style into social media and online digital advertising.

    Maybe you can relate, we started out dipping our toe, testing the waters. However, it becomes clearer every day that everyone, our audience included, is online all the time. You're reading this online! (Which, we might add, is why the value of a mailed handwritten note is more meaningful than ever right now.)

    We noticed that in the B2B greeting card space there is not much social media activity. However, our industry neighbors in the stationery and gift retail categories successfully use social media to expand their brand recognition and have created a fanatic following for boutique greeting cards. Paper Source a leader in the stationery and gift industry based out of Chicago, boasts 188K Instagram followers, 30K Twitter followers, and over 4K YouTube subscribers.

    Wall Street Greetings aims to be different than other corporate greeting card companies. We consider ourselves a partner, not a supplier. Therefore, we are dedicated to offering the very best greeting cards for business. All of our cards are designed in-house by a distinguished collection of award-winning greeting card artists. We partner with new and celebrated artists to feature eye-catching photography, watercolor, oil, pastels and graphic designs.

    Our graphics team spends hours perfecting the layouts, color choices, font types and themes of each design we send to press. “Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor,” says Debbie Millman in her book, How to Think Like a Great Graphic Designer. Our team understands the complicated task of creating compelling artwork for business, keeping in mind compliance regulations, brand appeal and the client relationship. This dedication offers our buyers a curated collection of greeting cards that specifically fit the needs of business professionals.

    We believe our customers are going to enjoy seeing more of our products and design influences online. When you start following Wall Street Greetings on Twitter, Facebook, LinkedIn and Instagram you will receive a daily dose of professional content and design inspiration.

    In today’s market an online presence is important for all businesses. If, like us, you are just getting started or maybe rethinking your strategy use the following to help guide your efforts to reach out and build relationships with customers and prospects in unexpected ways:

    • Understand your audience

    Attach numbers to your client groups. What percentage are new clients, what percentage has left, and what percentage are loyal returning clients? On average, what is the length of time you work with a client? Create a paragraph bio of your target audience so you can identify what needs you can meet through your social media communications.

    • Develop your brand voice

    It is all too common for businesses to set marketing strategy based on what everyone else in their space is offering. However, the more effective measure is what does your business offer that is distinct from the competitors? Articulating the top five key-phrases or words that represent your brand will shape the voice of your social media campaign.

    • Create a content bank

    Find articles and key influencers online that you can reference and your followers would appreciate connecting with their content. Think about how to build on relationships and shared information.  Make sure they are informative and align with your voice. Take photos and prepare images ahead of time. Create unique design templates that can be used for each content category, such as layouts specific to featuring quotes, people, products, or promotional content.

    • Designate one person to manage all social media outlets

    Having one person manage the accounts keeps things organized. Most likely, you are not concentrating on just one platform. The task of organizing scheduling and creating content is best assigned to one person that can delegate the support work needed for each social media campaign. This also ensures that the voice of your brand stays consistent.

    • Set-up a master schedule

    Once you have a content bank you have to organize how frequently and in what order to schedule posts. It might be helpful to reference a calendar of national holidays and find dates that coincide with your business messages. You can also set campaigns in place and target goals on how many posts, followers, messages you plan to release during each campaign. Use Microsoft Excel to create a monthly schedule that you can duplicate and reuse annually.

    • Choose an automated scheduling tool

    You can schedule your posts ahead of time on each individual social network, or use a tool like Hootsuite to schedule all of your social media posts in one place. Hootsuite offers a free option for up to three platforms. This prevents you from having to log in and post content each day. The time it takes to post is most likely the reason your good intentioned social media efforts get neglected. An automated scheduling tool will help you combat this repetitive decline.

    As we’ve worked through the exercise of developing our social media strategy our team has found a renewed sense of dedication to what makes our company, and our products, unique. Articulating the messages, images and personality of a business is important work. Our dedicated, loyal customer group have reason for committing to our company and its products. Making our team stop to consider what makes these loyal buyers continue making purchase decisions with our business has helped us set a strategy for sharing this message to new prospective customers. It is an exciting task, initiated by a commitment to digital advertising and social media to build brand alliance.


  • One Year Anniversary of Our Business Stationery Line


    We are celebrating the year anniversary of our Business Stationery line. Released on Earth Day in 2017, this collection of stationery was conceptualized after hearing the needs of our customers. We heard the need for everyday written correspondence in business; used for occasions such as follow-up after prospect meetings, sending client reminders and employee recognition.

    With the same dedication to design and quality that we give to all our card lines, we set out to create premium stationery sets that work for your business needs, as well as offering you the opportunity to do good with your purchases. A percentage of proceeds from every stationery set sold goes towards the National Forest Foundation in planting trees in restoration projects nationwide. Your purposeful spending enabled us to double our annual giving in 2017 from previous years.

    In honor of this milestone we’re giving away a free branded notecard set with discount code NOTECARDS. Instructions for ordering follow. No other purchase is required. Shipping and handling are not included.

    Here’s to making a difference in big and small ways; protecting our Earth and connecting with others through a simple handwritten note.


    Mary Ellen


    Five steps to order your FREE branded notecards:

    1. Search product code "NC16CL" on the website.
    2. Click on the product then click the “Personalize” button.
    3. In the personalization tool, use the “add image” button to upload your logo file.
    4. Click add to cart.
    5. In your shopping cart enter “NOTECARDS” in the discount code box.

    *While supplies last. Promotion ends Friday, April 27.



  • I'm the Happiest I've Ever Been


    I’m approaching my 33rd birthday this spring. I remember, soon after graduating college a little over 10 years ago, sitting in a local diner with my mom having a discussion about my future. I was lucky enough to be working in what I had always considered my dream job, the greeting card industry. I was contemplating starting a side hustle, my own line of hand-illustrated stationery and gifts.

    My mom compassionately advised, “Ten years from now you will still be a very young woman with a lot ahead of you.” We forget the angst of our younger years.

    So what does my life look like ten years after that discussion? I do not live a fast life with excess wealth. I am either wrestling at home with my two young daughters and husband or at work with my staff and advisors. I do not get enough sleep and I have noticed wrinkles setting in around my face. I do not exercise as much as I’d like and I reach for a chocolate snack much more than necessary.

    I accept a little nervous twitch of the eye around times like Christmas and birthdays when there do not seem to be enough hours in the day. I try to meet too many expectations I think others have for me, and I forget to make time for reading, creating and just sitting. My house seems to always be unkempt and my desk decorated with paper piles. Drinking coffee is no longer a relaxing method for approaching a new day; I down it like the late night tequila shots of college days and quickly move on to the next cup.

    However, with all that, I truly believe I’m the happiest I’ve ever been. I have two beautiful healthy daughters, a husband that is a teammate and my favorite person to be around. I have a robust support system of family and friends. My career is creative, exciting and I am constantly learning and improving. Most importantly, I am able to affect others for good in my work.

    Ten years later I’ve noticed that what I thought would be so important- success, fame, and achievement, really is not the goal. And haven’t we all heard this before; isn’t this something I should already know?

    It takes living a little to realize we are all living very similarly. When I became a mother I became a better leader at work. I had a new understanding of what matters most to the parents on my team. On a daily basis with my family I am working to motivate a stubborn toddler to put on pants or a curious one-year-old not to touch, similar to how I must understand the fundamental motivators for a work group. When I better understand my team I can better influence and lead.

    As I enter new phases with my children I feel like I am living the wise parables freely passed around for the last three decades of my life that I previously considered useless sayings. These sayings such as, “long days and short years,” exist and withstand because they are universal.

    Celebrations of marriage, births, new beginnings and the heartbreak of death and loss are shared experiences and ways we connect. It is hard to separate professional and personal when faced with the most meaningful times of life. The lines blur and relationships deepen.

    To me, this is why in an age where digital is king we still take time to send handwritten cards. Companies are made up of people; businesses grow because of people and relationships. Business relationship tools are pivotal to success.

    It is imperative for businesses to reach out personally, not just professionally. No matter the industry there is a need and time to reach out in celebration or sorrow to demonstrate compassion and give value to our shared human experiences. According to The Advisor Coach, "when you send out these cards, they aren't just paper and ink. They are a symbol that you're someone who cares enough to recognize and honor your relationship with them. It evokes a sense of loyalty - a loyalty that pays dividends several times over." Think back to times in your life when you were surprised and impacted by a genuine gesture of care. Most likely, it wasn’t grand in nature, it was simply that someone unexpectedly invested time in your situation.

    Greeting cards are one of the most effective business relationship tools because they allow you to appropriately express care, celebration or concern giving you the opportunity to connect. Circling back to summarizing my current phase in life, most likely if you are a parent reading this article, you can identify with the same feelings of abundant joy paired with exhaustion and defeat. If you are not a parent, you most likely can understand the road we all travel in young adulthood chasing what we deem to be success. Perhaps, like me, you’ve found that the simplest things in life, connection with people, are really where we find success.

    I’ll end with a call to action – what prospect or client have you failed to connect with and how can you reach out on a personal level? Is there something you could mention in a handwritten note, an encouragement, memory or quote that would cause that individual to pause and recognize that you took the time? Ten years after beginning my professional career, I have learned what’s most important - that working towards and maintaining a happy life requires proactively and continually connecting with people. And I love that my work in corporate greeting cards helps others to connect and build relationships that support their success.


  • Valentine's Day is Not Just for Lovers


    My daughter’s preschool sent home a notice this week that Valentine’s Day is meant to be an adult holiday and the school’s policy is not to participate in the activity of giving and receiving cards. “There is plenty of time to experience the joys and pangs of that crazy little thing called LOVE. Our kids will get to it soon enough.”

    I can appreciate that my daughter’s preschool is cautious to the immature emotions of a 3 to 5 year-old, and I have utmost respect for the decision not to cause anguish for the kids and staff. However, I have to argue that Valentine’s Day is so much more than a day about monogamous relationships.

    As a card enthusiast, Valentine’s Day is one of the best holidays of the year. The creativity behind each clever caption and well thought out design is truly delightful to behold. I could spend hours perusing the social media pages of card designers – all filled with cheesy puns and inspired illustrations. I could spend additional hours sketching my own designs and adding paper hearts and googly eyes.

    I salute any holiday that makes us stop and celebrate relationships, especially when they are regarded with a hand-written note. At the heart (get it) the holiday is not about consumerism and over the top romance. It is simply about reaching out with a simple note of appreciation.

    As an expert in professional greeting cards used as relationship building tools, I am well versed in the power of using cards to demonstrate feelings of appreciation. The act of sending a follow-up note after a meeting means you prioritized the exchange enough to spend more time drafting and mailing a card. Remembering to send a card in advance of a birthday, anniversary or special occasion indicates you prioritize your clients. In today’s fast paced, electronic world, we all know the extra time that went in to sending a card.

    The Greeting Card Association estimates 1 billion Valentine’s Day cards are sent each year, making Valentine’s Day the second largest card-sending holiday of the year. Valentine’s Day presents the perfect opportunity to reach out to family, friends and professional relationships with a sincere sentiment of care.

    Meghan Broderick, Investment Advisor at Broderick Wealth Management, is hosting her third annual Valentine’s Day brunch this year. She invites her single, widowed or divorced female clients to join her on February 14. “Since it is an annual event we all enjoy seeing each other and catching-up,” says Broderick, “many of my newly widowed clients are glad to have a group to join.” Broderick also includes a card and gift for each guest at the brunch. Broderick says, “communication methods have changed. It’s not enough just to reach out with a call, although sometimes appropriate, most clients want grander gestures of significance.”

    Chase Bank understands connecting with consumers on a more personal, involved level. Fall of 2017 they hosted 20 Chase for Business learning sessions featuring key-note speaker, Mel Robbins, inviting women small business owners to gather within their region. The event sparked conversation, passion and growth, a win for Chase Bank. This initiative is an approach we can all learn from as we set strategy to retain and keep clients.

    My approach this Valentine’s Day is to gift staff with a pocket journal from Marie Mae, a company that advocates doing good with your corporate purchases by providing practical business training to women in emerging markets taught by women who have started businesses themselves. My gift will be accompanied with a hand signed and delivered note. The informal atmosphere at my small business allows for kind-hearted jokes that celebrate the individual, our company culture and the day; such as:

    • This is an unBULLievable place to work, thanks to you.
    • We’re “in to” IT, thanks for all you do.
    • You’ve got the number one spot on our card!

    It is a tradition the staff has grown to enjoy, or at least play along.

    So, in summary, a piece of advice this Valentine’s Day; don’t skip the card! For my daughter’s school, I don’t think anyone will mind that we’re baking cookies for the teachers and including a hand made card.

  • Everyday Corporate Discount


    We are pleased to offer a year-round discount of 30% off all Standard, Classic, and Premium cards. As your partner in making meaningful connections with clients we guarantee quality products at reasonable price points. Our various lines of cards range in price from $.70 to $2.50 to ensure your business will find just what you're looking for and capture the attention of your clients.

  • 2017 Year in Review

    We're glad to thank you for all you did to make 2017 a great year.

    The designs you liked best this year:


    Birthday Pie Chart, Wintry Wall Street, and Elegant Streamers Birthday.

    Some other highlights from the year:

    Your orders contributed to $17,000 in charity, supporting national causes such as Hurricane Harvey Relief and the National Forest Foundation.

    We increased our product offering to include a complete line of business stationery.


    Our second location opened just in time for the 2017 holiday season; allowing us to process more orders, quicker. Ultimately, placing card orders in your hands faster than ever before.

    Thank you again for a great year; we're working to make sure 2018 is even better.

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