Welcome to Wall Street Greetings

Uncategorized

  • How to Jump Into Social Media

    mayheader

    As a leader in traditional handwritten communication you might be surprised to read that Wall Street Greetings is, if you will, jumping canon-ball style into social media and online digital advertising.

    Maybe you can relate, we started out dipping our toe, testing the waters. However, it becomes clearer every day that everyone, our audience included, is online all the time. You're reading this online! (Which, we might add, is why the value of a mailed handwritten note is more meaningful than ever right now.)

    We noticed that in the B2B greeting card space there is not much social media activity. However, our industry neighbors in the stationery and gift retail categories successfully use social media to expand their brand recognition and have created a fanatic following for boutique greeting cards. Paper Source a leader in the stationery and gift industry based out of Chicago, boasts 188K Instagram followers, 30K Twitter followers, and over 4K YouTube subscribers.

    Wall Street Greetings aims to be different than other corporate greeting card companies. We consider ourselves a partner, not a supplier. Therefore, we are dedicated to offering the very best greeting cards for business. All of our cards are designed in-house by a distinguished collection of award-winning greeting card artists. We partner with new and celebrated artists to feature eye-catching photography, watercolor, oil, pastels and graphic designs.

    Our graphics team spends hours perfecting the layouts, color choices, font types and themes of each design we send to press. “Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor,” says Debbie Millman in her book, How to Think Like a Great Graphic Designer. Our team understands the complicated task of creating compelling artwork for business, keeping in mind compliance regulations, brand appeal and the client relationship. This dedication offers our buyers a curated collection of greeting cards that specifically fit the needs of business professionals.

    We believe our customers are going to enjoy seeing more of our products and design influences online. When you start following Wall Street Greetings on Twitter, Facebook, LinkedIn and Instagram you will receive a daily dose of professional content and design inspiration.

    In today’s market an online presence is important for all businesses. If, like us, you are just getting started or maybe rethinking your strategy use the following to help guide your efforts to reach out and build relationships with customers and prospects in unexpected ways:

    • Understand your audience

    Attach numbers to your client groups. What percentage are new clients, what percentage has left, and what percentage are loyal returning clients? On average, what is the length of time you work with a client? Create a paragraph bio of your target audience so you can identify what needs you can meet through your social media communications.

    • Develop your brand voice

    It is all too common for businesses to set marketing strategy based on what everyone else in their space is offering. However, the more effective measure is what does your business offer that is distinct from the competitors? Articulating the top five key-phrases or words that represent your brand will shape the voice of your social media campaign.

    • Create a content bank

    Find articles and key influencers online that you can reference and your followers would appreciate connecting with their content. Think about how to build on relationships and shared information.  Make sure they are informative and align with your voice. Take photos and prepare images ahead of time. Create unique design templates that can be used for each content category, such as layouts specific to featuring quotes, people, products, or promotional content.

    • Designate one person to manage all social media outlets

    Having one person manage the accounts keeps things organized. Most likely, you are not concentrating on just one platform. The task of organizing scheduling and creating content is best assigned to one person that can delegate the support work needed for each social media campaign. This also ensures that the voice of your brand stays consistent.

    • Set-up a master schedule

    Once you have a content bank you have to organize how frequently and in what order to schedule posts. It might be helpful to reference a calendar of national holidays and find dates that coincide with your business messages. You can also set campaigns in place and target goals on how many posts, followers, messages you plan to release during each campaign. Use Microsoft Excel to create a monthly schedule that you can duplicate and reuse annually.

    • Choose an automated scheduling tool

    You can schedule your posts ahead of time on each individual social network, or use a tool like Hootsuite to schedule all of your social media posts in one place. Hootsuite offers a free option for up to three platforms. This prevents you from having to log in and post content each day. The time it takes to post is most likely the reason your good intentioned social media efforts get neglected. An automated scheduling tool will help you combat this repetitive decline.

    As we’ve worked through the exercise of developing our social media strategy our team has found a renewed sense of dedication to what makes our company, and our products, unique. Articulating the messages, images and personality of a business is important work. Our dedicated, loyal customer group have reason for committing to our company and its products. Making our team stop to consider what makes these loyal buyers continue making purchase decisions with our business has helped us set a strategy for sharing this message to new prospective customers. It is an exciting task, initiated by a commitment to digital advertising and social media to build brand alliance.

    blog_content_happy2

  • One Year Anniversary of Our Business Stationery Line

    blog_businessstationery3

    We are celebrating the year anniversary of our Business Stationery line. Released on Earth Day in 2017, this collection of stationery was conceptualized after hearing the needs of our customers. We heard the need for everyday written correspondence in business; used for occasions such as follow-up after prospect meetings, sending client reminders and employee recognition.

    With the same dedication to design and quality that we give to all our card lines, we set out to create premium stationery sets that work for your business needs, as well as offering you the opportunity to do good with your purchases. A percentage of proceeds from every stationery set sold goes towards the National Forest Foundation in planting trees in restoration projects nationwide. Your purposeful spending enabled us to double our annual giving in 2017 from previous years.

    In honor of this milestone we’re giving away a free branded notecard set with discount code NOTECARDS. Instructions for ordering follow. No other purchase is required. Shipping and handling are not included.

    Here’s to making a difference in big and small ways; protecting our Earth and connecting with others through a simple handwritten note.

    Best,

    Mary Ellen

    ___________________________________________________________________________________________________

    Five steps to order your FREE branded notecards:

    1. Search product code "NC16CL" on the website.
    2. Click on the product then click the “Personalize” button.
    3. In the personalization tool, use the “add image” button to upload your logo file.
    4. Click add to cart.
    5. In your shopping cart enter “NOTECARDS” in the discount code box.

    *While supplies last. Promotion ends Friday, April 27.

     

    blog_content_happy2

  • I'm the Happiest I've Ever Been

    blog_content_happy2

    I’m approaching my 33rd birthday this spring. I remember, soon after graduating college a little over 10 years ago, sitting in a local diner with my mom having a discussion about my future. I was lucky enough to be working in what I had always considered my dream job, the greeting card industry. I was contemplating starting a side hustle, my own line of hand-illustrated stationery and gifts.

    My mom compassionately advised, “Ten years from now you will still be a very young woman with a lot ahead of you.” We forget the angst of our younger years.

    So what does my life look like ten years after that discussion? I do not live a fast life with excess wealth. I am either wrestling at home with my two young daughters and husband or at work with my staff and advisors. I do not get enough sleep and I have noticed wrinkles setting in around my face. I do not exercise as much as I’d like and I reach for a chocolate snack much more than necessary.

    I accept a little nervous twitch of the eye around times like Christmas and birthdays when there do not seem to be enough hours in the day. I try to meet too many expectations I think others have for me, and I forget to make time for reading, creating and just sitting. My house seems to always be unkempt and my desk decorated with paper piles. Drinking coffee is no longer a relaxing method for approaching a new day; I down it like the late night tequila shots of college days and quickly move on to the next cup.

    However, with all that, I truly believe I’m the happiest I’ve ever been. I have two beautiful healthy daughters, a husband that is a teammate and my favorite person to be around. I have a robust support system of family and friends. My career is creative, exciting and I am constantly learning and improving. Most importantly, I am able to affect others for good in my work.

    Ten years later I’ve noticed that what I thought would be so important- success, fame, and achievement, really is not the goal. And haven’t we all heard this before; isn’t this something I should already know?

    It takes living a little to realize we are all living very similarly. When I became a mother I became a better leader at work. I had a new understanding of what matters most to the parents on my team. On a daily basis with my family I am working to motivate a stubborn toddler to put on pants or a curious one-year-old not to touch, similar to how I must understand the fundamental motivators for a work group. When I better understand my team I can better influence and lead.

    As I enter new phases with my children I feel like I am living the wise parables freely passed around for the last three decades of my life that I previously considered useless sayings. These sayings such as, “long days and short years,” exist and withstand because they are universal.

    Celebrations of marriage, births, new beginnings and the heartbreak of death and loss are shared experiences and ways we connect. It is hard to separate professional and personal when faced with the most meaningful times of life. The lines blur and relationships deepen.

    To me, this is why in an age where digital is king we still take time to send handwritten cards. Companies are made up of people; businesses grow because of people and relationships. Business relationship tools are pivotal to success.

    It is imperative for businesses to reach out personally, not just professionally. No matter the industry there is a need and time to reach out in celebration or sorrow to demonstrate compassion and give value to our shared human experiences. According to The Advisor Coach, "when you send out these cards, they aren't just paper and ink. They are a symbol that you're someone who cares enough to recognize and honor your relationship with them. It evokes a sense of loyalty - a loyalty that pays dividends several times over." Think back to times in your life when you were surprised and impacted by a genuine gesture of care. Most likely, it wasn’t grand in nature, it was simply that someone unexpectedly invested time in your situation.

    Greeting cards are one of the most effective business relationship tools because they allow you to appropriately express care, celebration or concern giving you the opportunity to connect. Circling back to summarizing my current phase in life, most likely if you are a parent reading this article, you can identify with the same feelings of abundant joy paired with exhaustion and defeat. If you are not a parent, you most likely can understand the road we all travel in young adulthood chasing what we deem to be success. Perhaps, like me, you’ve found that the simplest things in life, connection with people, are really where we find success.

    I’ll end with a call to action – what prospect or client have you failed to connect with and how can you reach out on a personal level? Is there something you could mention in a handwritten note, an encouragement, memory or quote that would cause that individual to pause and recognize that you took the time? Ten years after beginning my professional career, I have learned what’s most important - that working towards and maintaining a happy life requires proactively and continually connecting with people. And I love that my work in corporate greeting cards helps others to connect and build relationships that support their success.

    blog_content_happy2

  • Valentine's Day is Not Just for Lovers

    blog_bbvalentine

    My daughter’s preschool sent home a notice this week that Valentine’s Day is meant to be an adult holiday and the school’s policy is not to participate in the activity of giving and receiving cards. “There is plenty of time to experience the joys and pangs of that crazy little thing called LOVE. Our kids will get to it soon enough.”

    I can appreciate that my daughter’s preschool is cautious to the immature emotions of a 3 to 5 year-old, and I have utmost respect for the decision not to cause anguish for the kids and staff. However, I have to argue that Valentine’s Day is so much more than a day about monogamous relationships.

    As a card enthusiast, Valentine’s Day is one of the best holidays of the year. The creativity behind each clever caption and well thought out design is truly delightful to behold. I could spend hours perusing the social media pages of card designers – all filled with cheesy puns and inspired illustrations. I could spend additional hours sketching my own designs and adding paper hearts and googly eyes.

    I salute any holiday that makes us stop and celebrate relationships, especially when they are regarded with a hand-written note. At the heart (get it) the holiday is not about consumerism and over the top romance. It is simply about reaching out with a simple note of appreciation.

    As an expert in professional greeting cards used as relationship building tools, I am well versed in the power of using cards to demonstrate feelings of appreciation. The act of sending a follow-up note after a meeting means you prioritized the exchange enough to spend more time drafting and mailing a card. Remembering to send a card in advance of a birthday, anniversary or special occasion indicates you prioritize your clients. In today’s fast paced, electronic world, we all know the extra time that went in to sending a card.

    The Greeting Card Association estimates 1 billion Valentine’s Day cards are sent each year, making Valentine’s Day the second largest card-sending holiday of the year. Valentine’s Day presents the perfect opportunity to reach out to family, friends and professional relationships with a sincere sentiment of care.

    Meghan Broderick, Investment Advisor at Broderick Wealth Management, is hosting her third annual Valentine’s Day brunch this year. She invites her single, widowed or divorced female clients to join her on February 14. “Since it is an annual event we all enjoy seeing each other and catching-up,” says Broderick, “many of my newly widowed clients are glad to have a group to join.” Broderick also includes a card and gift for each guest at the brunch. Broderick says, “communication methods have changed. It’s not enough just to reach out with a call, although sometimes appropriate, most clients want grander gestures of significance.”

    Chase Bank understands connecting with consumers on a more personal, involved level. Fall of 2017 they hosted 20 Chase for Business learning sessions featuring key-note speaker, Mel Robbins, inviting women small business owners to gather within their region. The event sparked conversation, passion and growth, a win for Chase Bank. This initiative is an approach we can all learn from as we set strategy to retain and keep clients.

    My approach this Valentine’s Day is to gift staff with a pocket journal from Marie Mae, a company that advocates doing good with your corporate purchases by providing practical business training to women in emerging markets taught by women who have started businesses themselves. My gift will be accompanied with a hand signed and delivered note. The informal atmosphere at my small business allows for kind-hearted jokes that celebrate the individual, our company culture and the day; such as:

    • This is an unBULLievable place to work, thanks to you.
    • We’re “in to” IT, thanks for all you do.
    • You’ve got the number one spot on our card!

    It is a tradition the staff has grown to enjoy, or at least play along.

    So, in summary, a piece of advice this Valentine’s Day; don’t skip the card! For my daughter’s school, I don’t think anyone will mind that we’re baking cookies for the teachers and including a hand made card.

  • 2017 Year in Review

    We're glad to thank you for all you did to make 2017 a great year.

    The designs you liked best this year:

    blogcontent_bestsellers2

    Birthday Pie Chart, Wintry Wall Street, and Elegant Streamers Birthday.

    Some other highlights from the year:

    Your orders contributed to $17,000 in charity, supporting national causes such as Hurricane Harvey Relief and the National Forest Foundation.

    We increased our product offering to include a complete line of business stationery.

    stationery-1

    Our second location opened just in time for the 2017 holiday season; allowing us to process more orders, quicker. Ultimately, placing card orders in your hands faster than ever before.

    Thank you again for a great year; we're working to make sure 2018 is even better.

  • Your Favorite Birthday Card Refreshed

    blogcontentbsc

    Our graphic artists recently redesigned one of our most popular cards, the Birthday Stock Certificate card, formerly Birthday Express. Wall Street Greetings had the previous design for over a decade and it was always a best seller, but the new design is even more popular. Even we have been surprised by the overwhelming success in the few months it has been available. If you liked Birthday Express, be sure to look at the updated Birthday Stock Certificate card. It may be just the birthday card you're looking for this year. Order now for 30% off and free shipping!

  • Financial Birthday Cards

    blog_rightbirthday2

    Wall Street Greetings is the leading provider of greeting cards for the Financial industry. We are the best in service, best in quality and best in style. For over 25 years we've offered the largest collection of clever, yet tasteful,  Financial birthday cards. Whether you want a whimsical piggy bank design or an elegant photo of the New York Stock Exchange, you're sure to find a design you and, most importantly, your clients will love.

  • Quality Cards, Fast Processing

    Did you know that Wall Street Greetings has the fastest order processing in the business? While we take great pride in our quality of cards, design, and personalization options, we also aim to get you your cards as soon as possible.

    Now is the time to stock up on birthday cards and start shopping for holiday. Inventory is high and our processing time is optimized. Personalized orders ship in as few as two days this time of year; non-personalized sometimes even ship same-day!

    blog_contentfastshipping

    With the same care that you are taking to build your relationships, we want to take care of you - we'll deliver the highest quality business greeting cards in a timely manner.

    If you have a question about your order processing or shipping options for even faster delivery, you can contact us at (859)-873-0877 or info@wallstreetgreetings.com.

  • Free Shipping all week!

    Don't press your luck - free shipping is this week only on orders of any value. Shop now!

    blog_contentstpats

  • One Advisor's Story: Greeting Cards & Clients

    Wealth Management Advisor Mark Broderick works hard for his clients, and part of that effort is sending greeting cards throughout the year. Sending cards as regularly as quarterly, Mark says, "we want to be proactive so our clients know we are thinking about them."

    lobby-photo-for-ad

    The Broderick Wealth Management Team - Grace Ong, Mark Broderick, Meghan Broderick, Lynn Broderick, Kyle Broderick

    A longtime customer, Mark and his Cincinnati-based team routinely send notes for everything from birthdays to follow-up after completing surveys, and reminding clients of their upcoming mid-year reviews.  Purchasing three to four times a year means his card selection is always current and plentiful. He has heard that he may be the only non-family member to recognize a birthday, and he'll drop a note to personally thank a client for a referral.

    Meghan Broderick, a Financial Advisor on the team, points out that they also use cards for prospecting clients. She feels that a handwritten note is "much more memorable than an email and people appreciate that you've taken the time to follow up in a more personal way."

    Wall Street Greetings President Mary Ellen Harden observes that understanding this kind of regular human connection is exactly what distinguishes a great advisor from a good one. "Mark really embodies the spirit of the greeting card sender. No occasion is too insignificant and no opportunity is too small to reach out to your client and connect in a meaningful way. It's an increasingly digital world and a handwritten card means the sender was intentional to reach out to you. It's a powerful and inexpensive tool for advisors like Mark and his team."

    One of Mark's favorite annual traditions is sending Thanksgiving cards. Instead of the ever popular traditional holiday cards, sending cards at Thanksgiving time means he reaches his clients ahead of the flurry of mail, and stays on their shelves a little longer.

    After thirty years in the business, Mark is an expert in matters of financial planning and is growing a team with the same goals, expertise, and service. With his relationship-centered approach to finding and helping his clients, we know he has many more successful years ahead, and we are grateful to be even a small part of that work.

1-10 of 50

Page:
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5